Apr 06, 2022
In Design Forum
Geometric elements, to writing tips and tricks like enabling dark mode, much of our content focuses on producing beautiful functional html email campaigns. And we're not alone: the majority of email-related articles focus on emails containing graphics, images, colors, and links, all of which require html. But what about the equally important but often overlooked plain text emails? Plain text emails are just that: plain text. They are the equivalent of a letter written on a typewriter: no pictures, no pretty fonts, no hyperlinks. Although they may not be as attractive as html emails, they play an important role in a well-rounded email marketing strategy. In this article, we'll give plain text emails the attention they deserve, Focusing on their importance and how to create them correctly, while providing plenty of examples of plain text emails. Along the way. Are emails sent company mailing list in plain text? (hint: yes, and here's why they're still important) how do I create a plain text email? How to make plain text email formatting look good a plain text email template you can get started with sunflower logo preview your html and text emails want to see how your emails look in plain text as well as html on popular desktop, mobile, and webmail clients? Never forget to include plain text as part of your next email campaign with litmus test. Start testing now → Are emails sent in plain text? One of the reasons why you should always use plain text is that many emails are automatically sent with them! Even when sending an html email, a plain text email version is crucial. Multi-part mime (multipurpose internet mail extensions), the protocol that sends all of our email marketing campaigns, bundles a simplified plain text version of your email with the html version of your email. Unless you're sending a plain-text-only email (which is relatively rare), you should focus on creating a good subscriber experience in your html and plain-text emails. There are several reasons why: spam filters like to see a plain text alternative. Html-only emails are a red flag for spam filters.