Audio content and voice searches are two increasingly strong trends. In a world in which information is consumed more and more on the go and searches Clipping Path Service on mobile devices have become common, the ease of "talking with the smartphone" is a great attraction for users. Always thinking about trends and using them, Facebook seems to have found a way to apply that trend to the network.
The network has innovated more and more in the format of feed publications: if before it was possible to make a publication only in text, with photos and videos, now it is possible to create backgrounds and publications with specific montages. The novelty this time is that the network is testing – for now only in India – that users create their own publication in audio format, being able to listen to the result before publishing it. The function was reported by Abhishek Saxena and retweeted by Matt Navarra , having an immediate repercussion. Facebook told TechChrunch that:
“We're always working to help people share and connect with their friends and family on Facebook in ways that are authentic to them. Audio posts give people a new medium to express themselves.” The novelty has been called "Facebook Voice Clips" and can be an important addition to the network, both for users and for brands. We can see 2 interesting points of this update: It allows users to dialogue more easily over the network and on the go , which can be quite attractive considering the potential of voice searches and audio content, mainly among the new generations; is a new format for sharing content and creating experiences. Can you imagine creating a podcast or having the ability to create ads in the audio format? Could it be that they are possible realities for the network?