However, you can track which tweets are most engaged by clicking the Tweets headline in the menu. Does Twitter Ads Really Work? 1768x51 Ignore the clean graph at the top of the page, scroll down and click Top Tweets to see a list of the tweets with the highest engagement rates. Does Twitter Ads Really Work? 16768x381 Copy the text from the top tweet and cross-reference it with the GA data. Doing so should help you understand the types of copies that will resonate with your audience.
If you have keywords or whatsapp database phrases that pop up regularly on both platforms, it can attract attention and convert those users to list subscribers or paid customers. Use it for keyword targeting and tweet copying. Related Content: Twitter's new advertising program promotes 10 tweets daily Twitter-specific landing page As with all paid campaigns, you need to make sure that the landing page of your ad is optimized not only for the user's intent, but also for the device. Over 80% of Twitter users access the platform via mobile. If you redirect users to your site's landing page, make sure they are optimized for the device and OS they are using. MobileSuccess Infographic 2014 UK 1 1 There's nothing worse on mobile than clicking a link and finding yourself on a desktop-optimized page. The link is too small to be clicked with my finger, and the small display breaks the copy, which seems to slow down the entire process. These little hassles are enough for everyone to postpone the conversion.
Target your ads to appear only on mobile or desktop ads, but make sure the links in those tweets link to pages optimized for that audience. You can also target your ads and have the following specific landing pages: operating system browser Demographic differences motion intention It sounds like an overkill, but the best way to increase your conversion rate is to provide a very specific and customized experience. You have to make sure that the pages you are directing to people are fully optimized for their needs and actions. Free Bonus Download: Get a free marketing guide and learn the tactics that actually generated millions of dollars for your clients! Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation So ... is Twitter worth it? Yes and no.