The software products we often talk about are not like fast-moving consumer goods such as Burger King and Coca-Cola, which can quickly enhance all senses (such as creating a pleasant atmosphere, allowing users to quickly associate pleasure with the product). In fact, for software products to allow users to experience the "AHa moment", it is necessary to create a "positive cycle" that repeats many times: attracting users' interest - allowing users to maintain a continuous and novel exploration mentality, which in turn drives users linger.
In other words, creating an interaction with a product is not easy. Keeping Country Email List users coming back again and again requires something to keep them hooked to the product. One of the ways is to use gamification elements. The level of gamification may change, depending on the product vibe and user type. Adding some gamification elements to your product can help add to a positive experience.
1. What are the benefits of gamification?
Gives a positive, progressive feeling. For example, winning a medal or reaching a certain score can give people a sense of achievement and motivation for self-improvement, and constantly develop towards the designed goal.
Make users competitive while studying with friends. Gamification solves the challenge of engagement to a certain extent, and some workplace gamification practices have also shown that corporate gamification can improve employee productivity, creativity, and focus.
Much more fun than the regular, step-by-step "boring" learning attitude. People like the new and dislike the old. The so-called "learning through experience" has a higher probability of making participants' cognition (or memory) deeper.
2. User experience is critical to business success
User experience is how users feel when interacting with a company's product or service. It runs through all the content of the enterprise from the promotion and marketing to reach the user, to the service support after the user purchases. A great user experience is critical to the success of every business, helping to build customer loyalty and drive repeat purchases.
A study by Forrester Research found that companies that focus on user experience see revenue growth of up to 15%. Additionally, an IBM study found that every dollar invested in UX design resulted in a $100 ROI.
As you can see, user experience is critical to the success of every business. List several benefits of having an engaging user experience;
Increase customer loyalty and promote customer repurchase
Increase revenue for business
Simplify product design and reduce development costs
Increase lead conversion rate
Improve return on investment (ROI)
Did the above convince you? If we agree, let's explore why most businesses struggle to create engaging user experiences.
3. Why do most businesses struggle to create engaging user experiences?
Most businesses have low to medium levels of user engagement, in part due to the following user experience issues: