Brand reputation is one of the important factors influencing decision making by potential customers. Therefore, it is necessary to monitor and respond to negative reviews on the network. Brand reputation management extends to social media, search engines, and other platforms.How brand reputation is formedThe success of a company depends on many elements, including the quality of products, the right pricing policy, the professionalism of employees, sufficient investment in business development and marketing. However, even with competent work in all these areas, brand promotion may encounter the main obstacle - a negative reputation.According to a study conducted in 2018, negative information about a company can alienate 94% of the brand's potential Cyprus Mobile Number List customers on the network. To manage reputation on the Web and in search engines, a separate marketing department has been created: Search Engine Reputation Management (SERM).Positive brand reputation is built on brand authority, diverse and high-quality content, and good referrals or reviews on the site.
Company reputation can be formed both naturally and through a public relations campaign – clean or aimed at forming a negative opinion of a competitor's brand.It is best to start managing your e-reputation as soon as you create a business; Otherwise, if there are a lot of negatives about the company on the Internet, it may take longer.Ways to Monitor Brand Reputation on the InternetWorking with an Internet reputation allows regular monitoring of business mentions both manually and through online services.How to check the popularity of a brandChecking the level of brand popularity using Google Trends before and after a PR campaign will allow you to gauge the effectiveness of events. The tool allows you to view the dynamics of brand popularity on Google for the period of interest in the selected region. At the same time, you can add competitors for comparison purposes: Brand mentions monitoring using Google TrendsOn the graph, the changes for the selected period are displayed in percentage terms - the service finds the highest possible level of popularity, and then calculates its dynamics in relation to this value.Comparison of brand popularity by region:.
Brand popularity by regions in Google TrendsVerification of brand mentions in social networksTo respond quickly to business reviews on social networks, you need to quickly receive information about the appearance of negative comments. To do this, you can monitor new posts with the brand name yourself or use special services: Google Alerts setupThe Google Alerts monitoring system provides information about brand mentions in social networks and online publications, helps to quickly resolve customer issues and analyze customer brand perception.To use the service, you need to create a new alert and configure the delivery of messages on the appearance of posts. We'll add the desired brand, specify the sending frequency, and add the email to which the notifications will be sent: