It doesn't matter what your content team fell in love with, what you think is the phone number list next hot topic, or what products you want people to know about: if your target customers aren't looking for the type phone number list of content you're producing, you lose. already the organic search game.
I've noticed that content marketing success has nothing to do with how passionate your industry is, how skilled you are at writing, or how many keywords you incorporate into the phone number list content. Content marketing success depends more phone number list on thoughtful ideation of content, as well as framing the content's title, meta description, and tags to make them appealing to search engines based on existing queries or even future ones.
Our team at Vertical Measures is almost tired of hearing me say, “Check your title and make sure people are looking phone number list for it in search engines.” Google and Bing won't recognize your brilliant colloquialisms or groundbreaking data that you claim is vital to content consumers. Instead, search engines are designed to match results based on relevance, which makes creating phone number list content with search a top priority.
Use content ideation to give customers what they want
You know that content marketing plays an important role in influencing the phone number list decision of buyers because it gives credibility to your brand, increases phone number list brand awareness and can generate more leads or sales. Synchrony Financial, formerly GE Capital Retail Bank, conducts an annual study of major purchases and found that 80% of shoppers looking phone number list to buy something over $500 start their research online – a 20% increase from the last year.
The phone number list study also found that consumers spend an average of 79 days learning their options through research before committing to a major purchase. Your content should be in front of them during their extensive information gathering. By using content to offer valuable information, you can get consumers phone number list to start trusting your brand, and when it comes time for them to make a buying decision, your business will be front and center.