The core of building a private domain for education and bulk sms service training stores is to use offline "stock" to bring new online growth. Quality education and training institutions generally have three business models: headquarter-operated schools, franchised stores, and self-employed. Headquarters directly-operated schools generally carry out an integrated model from "back-end supply, course research and development to store location, classroom bulk sms service recruitment, and school enrollment" . Relatively speaking, the operation is relatively heavy, and the requirements for the company's financial strength and intellectual property rights are relatively high. . The franchise store generally only needs to pay the franchise fee and operation management fee to the headquarters,
And then they can obtain the operation rights of the bulk sms service offline store brand. The headquarters provides relevant site selection services, teaching and research materials and teacher training services. The predecessor bosses of self-employed are generally "teacher backgrounds" . Through their years of educational experience, they have a senior knowledge of a certain subject, and after retirement or have some personal ideas, they started the "running school" service. The traditional way of recruiting and acquiring customers for franchise stores is to obtain bulk sms service clues from parents through “shopping malls” or the way of handing out leaflets on the street . At the objective level, this method cannot effectively solve the enrollment problem for a long time. Most quality education and training institutions have to transfer "marketing" to online.
The transfer to online is not only marketing in the bulk sms service circle of friends, but also a new cognitive challenge for traditional institutions . How to build The completed set of quality education store private domain operation model has become a core issue. 01 What is the private domain of education and training stores? Zhiyuan refers to the "private domain" from a lower-level logic, so that store owners and direct-operated institutions can more clearly understand the bulk sms service importance of the private domain. Private domain traffic, Baidu's clear definition is: There is no need to pay, and you can directly reach the channels of users at any time and frequency. In my opinion, from the quality education track, private domain traffic is to build a set of closed-loop transaction models formed around the WeChat ecosystem to realize the online marketing model of the acquaintance economy , and this model is also a natural for the educatio